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3.1. Foundational Concepts

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  • Generation Z (Z世代): Refers to the demographic cohort born between 1995 and 2009. In the context of this paper, they are characterized as digital natives who are highly sensitive to the internet ecosystem, prefer interactive and intelligent entertainment, and are the core consumers of the fan economy.
  • Integrated Marketing Communication (IMC): A strategic approach where a company coordinates various promotional tools (advertising, public relations, social media, etc.) to deliver a consistent, clear, and compelling message about the organization and its products. The goal is to influence consumer behavior through unified communication.

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Original

Ninety-one participants (84 male, seven female) were recruited initially from a sixth-form college in Merseyside, UK. One male participant reported that he had never consumed alcohol so he was excluded from the analyses, leaving a final total of 90, all of whom had consumed alcohol at least once in the past 6 months. All participants were between 16 and 18 years of age (mean=16.83mean = 16.83 years, SD=0.40SD = 0.40). Eighty-nine participants were aged either 16 or 17 years (and were therefore below the legal age to purchase alcohol in the United Kingdom), whereas only one participant was aged 18. In order to take part in the study, participants had to have normal or corrected to normal colour vision (i.e. they could not take part if colour-blind), and they had to be fluent English speakers. The study received ethical approval from the Ethics Committee in the School of Psychology at the University of Liverpool, and also from the head teacher of the college.

Close Reading

Recruitment: 91 participants were initially recruited from a single sixth-form college in Merseyside, UK. One male participant who had never consumed alcohol was excluded, resulting in a final sample of 90 students. All participants had consumed alcohol at least once in the past 6 months.

Bilingual Original Reading

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Until recently, autism has not been extensively explored within a Higher Education (HE) context. The reasons for this are likely manifold, but it is clear that there is an assumption that there are not many autistic people within HE. This is likely due to stereotypical tethering of autism with intellectual disability, and deeply rooted societal stigma [1, 2]. Gathering accurate data on how many autistic people there are within the wider HE community is particularly difficult due to complexities around acceptance and disclosure [3, 4], timing of diagnosis across the lifespan [5, 6], and systematic inequalities related to diagnosis [7, 8]. This not only clouds our precise understanding of 'official' student disability status, but also of autistic student completion rates, graduate destinations, and the experiences of autistic staff.

直到最近,自闭症在高等教育(HE)领域仍未受到充分重视或深入研究。造成这一现象的原因可能有很多,但一个普遍的认知是:高等教育机构中的自闭症患者数量相对较少。这种看法很可能源于人们对自闭症的刻板印象(即认为自闭症总是与智力障碍密切相关),以及社会根深蒂固的歧视性观念 [1, 2]。要准确统计高等教育系统中自闭症患者的数量其实非常困难,因为涉及到许多复杂因素:学生对自身状况的接受度与是否愿意公开自身身份的问题 [3, 4];自闭症诊断的时间节点(在不同人生阶段可能有所不同) [5, 6];以及与诊断相关的系统性不公平现象 [7, 8]。这些因素不仅影响了我们对高等教育机构中残疾学生实际情况的准确理解,也阻碍了对自闭症学生毕业率、就业去向以及自闭症教师工作经历的深入研究。

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